Trusted Opinion & Netflix

In the world of Trusted Opinion, we are all movie critics. Check this site out before going to the movies or buying a DVD. I've been playing movie critic for several months on this site and find it invaluable.
From today's Mashable:

"Trusted Opinion, the free online community that lets you create a personal recommendation circle of friends, has integrated Netflix queuing into its system.

You can now get Netflix queuing directly from DVD review pages within the Netflix recommendation network. This essentially combines the TrustedIOpinion system with your existing Netflix account. Access the top rated movie and DVD releases based on your circle of friends, figure out which movie you’d like to see next, and add it to your Netflix queue." Kudos to this Palo Alto CA-based startup.

PR: The Exodus of the Young

Crain's New York Business says it is a good time to be in PR in NYC, "where demand for tech-savvy PR professionals is reaching levels not seen since the dot-com frenzy of the late '90s.

Companies are devoting more money to PR rather than advertising to deal with blogs and social networks, wrote Amanda Fung in the July 23 issue.

One key problem: the dearth of talent with five-to-10 years of experience. Don Middleberg, who now has a dozen staffers at Middleberg Communications, says its "tough" to find good people.

Well, Don, the reason it's "tough" is that most young PR pros today would rather work for exciting, new Net startups as in-house PR execs than work in large PR agency sweatshops, like Edelman and Burson-Marsteller.

Rudy & Obama Boys Battle on the Web

"Obama Girl" might beat "Giuliani Girl" in that funny YouTube video everybody is watching right now, but the real Rudy & Obama Boys are head -to- head on the K-Sync Web Noise Tracker this week.

Except for the Gilmore blip over the weekend, the Noise Tracker shows Rudy & Obama both garnering strong coverage on the Web. Yet, Hillary stills bests Obama among the Dems, a continuing trend over the past month.

Check it out at www.politics08.us. K-Sync Web Noise Tracker was developed by Septet Systems, a Bruni PR client and New York based Net outfit founded by Ben Epstein and Alexandre Brown.

Miro

Miro, formerly known as Democracy, relaunched this week and got rave reviews, including this one from Next 100, a prominent video topics blog:

"Miro is an open-source Internet TV application that combines a media player and library, content guide, video search engine, as well as podcast and BitTorrent clients. Developed by the Participatory Culture Foundation, Miro aims to make online video “as easy as watching TV”, while at the same time ensuring that the new medium remains accessible to everyone, through its support for open standards. Described by some as the “Firefox of media apps”, the resulting effort is a slick looking and easy-to-use application — not a mean feat when dealing in open-source methodology — that gives Apple’s iTunes (the default media player and video podcast client for many) a genuine run for its money."

Live on FOX TV - Max Haot - Mogulus CEO -Iphone interview

iPhone Launch TV

iPhone mania had its own live television station last Friday when Mogulus set up a live stream from its studio and the Apple downtown and midtown stores. Call it "disposable TV", live stations set up on the Web for covering major news events on the fly. Many reporters from the New York Times, Wall Street Journal, Business Week and others called me, grateful to see the action at the Apple stores without leaving their desks. Brett Larson, tech reporter for FoxTV5 in NYC, invited Mogulus founder Max Haot to talk about his iPhone experience this am on the FoxTV morning news show.

Mogulus: The Revolution Will Be Televised

Imagine having your own live 24/7 television station on the Web. It's a dream that was impossible for most Web developers/producers. Not anymore. NY based startup Mogulus just did a beta launch in late May, and has already spawned 700 new "stations". Rapper Gil Scott Heron used to say "the revolution will not be televised..." Gil didn't envision Mogulus. Founder Max Haot is defying conventional (Joost) wisdom that everyone wants "video on demand stations" and not the "linear model" of live TV.

With Mogulus, you can blend your webcam, video clips from YouTube, and your own original content into your own unique TV program - and you call all the shots. When you’re not broadcasting live, turn on the auto-pilot and let it drive your playlist.

Haot wowed everyone at the NY Tech Meetup two wks ago with his demo. I spent two hours with him yesterday at their headquarters and can say "I have seen the future...."

Bruni PR will be pitching this exciting new startup to key reporters in the coming wks.

MeetMoi

Dating will never be the same after MeetMoi seizes the public's imagination. MeetMoi has already captured the imagination of the VCs. Acadia Woods just invested $1.5m and other major VCs are likely courting this exciting new NY based startup.


Available on Cingular, Nextel, Boost, Sprint, T-Mobile, ALLTEL and CellularOne, the MeetMoi service allows registered members to meet and date other users simply by sending a text message from their phone with a specified location. MeetMoi then registers the user as "available" and sends the user's profile and photo via text message to other users who meet specified criteria and are within a proximity preference. Members have the option of preserving their anonymity while chatting through the gateway of MeetMoi.

MyBlueZebra: "Made In Italy" 2.0

You think of Italy, and you think fashion, food, wine and cars. Think again. Italy is also a hotbed of new technologies. The land of DaVinci and Marconi is moving fast into the Net arena with new products/services that are barely on the horizon here in the US. Case in point: click to call technology. A new Italian-Australian startup that has set up headquarters here in NYC is capitalizing on advanced "Made in Italy" CtoC tech. It's called MyBlueZebra. MyBlueZebra has a deal with PagineGialle (Italy's version of the Yellow Pages) that's amazing. 140,000 businesses listed on the PagineGialle website now have a small icon called Chiamagratis (Call Free) next to their listing. You click on it and call for free from anywhere in the world. Bruni PR is pitching this story to reporters in Italy over the next few weeks. MyBlueZebra plans to invade the US market in the coming months. Why the crazy name? Founder Andrea Tessitore says it's the most "friendly animal" around. Credit Lapo Elkann for the name. The former Fiat marketing director is a key player in the new company. Forza MyBlueZebra!

Mahalo

ValleyWag, the Silicon Valley gossip blog, has a breaking news story about Mahalo, a new venture founded by Jason Calacanis. Mahalo is described as a search engine that will actually have humans working to guide search results, a concept that goes back to the Mining Company of the '90s, a predecessor of About.com. ValleyWag claims that Mahalo will have Wikipedia like features and will debut at a Wall Street Journal conference later this month. I've known Jason since his early days with Silicon Alley Reporter. Bruni PR was an advertiser. I am sure that this will be successful. Good luck, Jason.

Houseparty.com

Last week, the "boys" on HBO's Entourage threw a b-day party for Vinnie and, amazingly, got sponsorships from Victoria's Secret, Grey Goose and others. Models with skimpy Secret garments showed up along with cases of Grey Goose. A great idea, I thought. A few nights later, at the NY Tech Meetup, Silicon Alley mover/shaker Gene DeRose presented Houseparty.com, a website where companies seeking to promote products/services can "sponsor" house parties. Sure, Gene is pushing chocolate, soda and other things right now, but the idea is clearly scalable to the Entourage level.
Gene, a founder of Jupiter Research, impressed the audience with his pitch, one of the best we've seen at Tech Meetup.

DoubleClick deal

Seems like only yesterday. I can remember meeting DoubleClick (all four employees) back in 1995 at a New York New Media Association sponsored event at 55 Broad Street, at that time promoted as NYC's first "wired building" (w/ a T1 line). There were ten companies presenting. Organa, Tumble Interactive, K2 Design, MCNY and others startups which have long ceased to exist. (Organa and Tumble were Bruni PR clients). DoubleClick not only survived the '90s bust, but went on to revolutionize the online ad industry. The DoubleClick deal will surely usher in a wave of acquisitons of NY based online ad and marketing companies. That's a good thing. Hat's off to Kevin O'Connor, a founder and one of those four original employees. He's probably playing golf somewhere in California or Florida, and relishing the success.

Virginia Tech & Citizen Journalism

The coverage of the Virginia Tech shootings surely indicate the importance of citizen journalism and the Web. Tonight's network newcasts (especially ABC World News) featured eyewitness accounts culled from student cell phones videos, Facebook blog reports and even a college citizen journalism site (the Blacksburg Report). The questions raised by citizen/ student journalists themselves are shaping the coverage. NowPublic.com, Newsvine, Topix and other citizen journalism sites are seeing a huge number of views on info related to the shootings. Hopefully, this combination of citizen (or student) journalism and professional newsgatherers will shed light on this tragedy.

Empowering The Phone: 2Recall.com

What if you could record phone calls and store them using the web?
Consumers could empower their phone calls when shopping or doing business over the phone.
2Recall, a new startup, has launched a new service that allows you to record calls and store them for future use in your own personal web folder at 2Recall.com. A sort of verbal contract that can be put to use later -- if that contractor, broker or salesperson renegs or decides to charge you a higher price than was quoted over the phone.

TechCrunch's Michael Arrington endorsed 2Recall this week in his post.
Bruni PR will be pitching 2Recall to the mainstream press during the next few days/weeks, and anticipate substantial news coverage.

Foreclosure Mania

Got a call this morning from Meredith Menz, producer of the Today in New York show at WNBC. Seems TINY is doing a segment on "Buying Foreclosures" in the Real Estate market. A sign of the times, indeed. A projected 1.1 million Americans are expected to face foreclosures. While my client, StreetEasy.com, doesn't list foreclosures, a new site,
Foreclosure.com, does and will surely be a quick hit with the press and the Blogosphere.

The Valley vs. The Alley

From today's Information Week online edition:

"Move over, Silicon Valley, there's a greater call for IT professionals in the New York and New Jersey area than there is in Northern California, according to a new report.

Dice, an online career site for technology professionals, reports that there are 12,377 jobs posted for IT positions available in an area that encompasses New York City, Long Island, and northern New Jersey. By comparison, there are 9,393 jobs advertised for the Silicon Valley area, including San Francisco, San Jose, and Oakland."

Ning: Instant Social Networks

I just did a testdrive of Ning, the new "instant social network" app, and have to say it's amazing. Kudos to Gina Bianchini, founder/CEO of Ning. In just three minutes, I set up my social network, called Bruni, with a tag "PR buzz". Check out brunipr.ning.com. Yet another forum for my views on PR trends & Net startups (and my rants on the ethical sins of our nation's biggest PR firms).

Burson Marsteller's Hat Trick

PR Watch, a respected industry watchdog org., takes on Burson Marsteller this week with a report on Mark Penn, the worldwide CEO of BM, my former employer, and points out that he wears "many hats", maybe too many hats. Penn is also chief stategist to the Hillary Clinton campaign and head of a polling firm working for the Senator. BM's head Howard Paster brushes off this huge conflict of interest by stating that WPP, owner of BM, has many units that work "independently". I knew Penn back in the Eighties when I was a political pollster working with Dick Morris, and think he's a smart guy, but doubt he can handle the scrutiny of the mainstream press when this issue becomes a problem for BM. My bet is that he picks Clinton over BM.

The Rise of Niche Job Boards

A newly released study by Borrell Associates indicates a sharp rise in the use of "niche" online job boards. Looks like trouble for generalist online job boards like Monster. This bodes well for New York-based JobThread, a fast growing startup that markets a full service job board product for publishers, recruiters and small/mid size businesses.

NowPublic.com + AP Agreement

NowPublic.com, a Bruni PR client, and Associated Press are hooking up. NowPublic, the largest citizen journalism network on the planet, and AP, the largest news organization, will share news leads, photos, video and other info supplied (or crowdsourced) by NowPublic's 35,000 contributors.