Thursday, June 07, 2007

MyBlueZebra: "Made In Italy" 2.0

You think of Italy, and you think fashion, food, wine and cars. Think again. Italy is also a hotbed of new technologies. The land of DaVinci and Marconi is moving fast into the Net arena with new products/services that are barely on the horizon here in the US. Case in point: click to call technology. A new Italian-Australian startup that has set up headquarters here in NYC is capitalizing on advanced "Made in Italy" CtoC tech. It's called MyBlueZebra. MyBlueZebra has a deal with PagineGialle (Italy's version of the Yellow Pages) that's amazing. 140,000 businesses listed on the PagineGialle website now have a small icon called Chiamagratis (Call Free) next to their listing. You click on it and call for free from anywhere in the world. Bruni PR is pitching this story to reporters in Italy over the next few weeks. MyBlueZebra plans to invade the US market in the coming months. Why the crazy name? Founder Andrea Tessitore says it's the most "friendly animal" around. Credit Lapo Elkann for the name. The former Fiat marketing director is a key player in the new company. Forza MyBlueZebra!

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