Friday, July 27, 2007

Trusted Opinion & Netflix

In the world of Trusted Opinion, we are all movie critics. Check this site out before going to the movies or buying a DVD. I've been playing movie critic for several months on this site and find it invaluable.
From today's Mashable:

"Trusted Opinion, the free online community that lets you create a personal recommendation circle of friends, has integrated Netflix queuing into its system.

You can now get Netflix queuing directly from DVD review pages within the Netflix recommendation network. This essentially combines the TrustedIOpinion system with your existing Netflix account. Access the top rated movie and DVD releases based on your circle of friends, figure out which movie you’d like to see next, and add it to your Netflix queue." Kudos to this Palo Alto CA-based startup.

PR: The Exodus of the Young

Crain's New York Business says it is a good time to be in PR in NYC, "where demand for tech-savvy PR professionals is reaching levels not seen since the dot-com frenzy of the late '90s.

Companies are devoting more money to PR rather than advertising to deal with blogs and social networks, wrote Amanda Fung in the July 23 issue.

One key problem: the dearth of talent with five-to-10 years of experience. Don Middleberg, who now has a dozen staffers at Middleberg Communications, says its "tough" to find good people.

Well, Don, the reason it's "tough" is that most young PR pros today would rather work for exciting, new Net startups as in-house PR execs than work in large PR agency sweatshops, like Edelman and Burson-Marsteller.

Wednesday, July 18, 2007

Rudy & Obama Boys Battle on the Web

"Obama Girl" might beat "Giuliani Girl" in that funny YouTube video everybody is watching right now, but the real Rudy & Obama Boys are head -to- head on the K-Sync Web Noise Tracker this week.

Except for the Gilmore blip over the weekend, the Noise Tracker shows Rudy & Obama both garnering strong coverage on the Web. Yet, Hillary stills bests Obama among the Dems, a continuing trend over the past month.

Check it out at K-Sync Web Noise Tracker was developed by Septet Systems, a Bruni PR client and New York based Net outfit founded by Ben Epstein and Alexandre Brown.


Miro, formerly known as Democracy, relaunched this week and got rave reviews, including this one from Next 100, a prominent video topics blog:

"Miro is an open-source Internet TV application that combines a media player and library, content guide, video search engine, as well as podcast and BitTorrent clients. Developed by the Participatory Culture Foundation, Miro aims to make online video “as easy as watching TV”, while at the same time ensuring that the new medium remains accessible to everyone, through its support for open standards. Described by some as the “Firefox of media apps”, the resulting effort is a slick looking and easy-to-use application — not a mean feat when dealing in open-source methodology — that gives Apple’s iTunes (the default media player and video podcast client for many) a genuine run for its money."

Monday, July 02, 2007

iPhone Launch TV

iPhone mania had its own live television station last Friday when Mogulus set up a live stream from its studio and the Apple downtown and midtown stores. Call it "disposable TV", live stations set up on the Web for covering major news events on the fly. Many reporters from the New York Times, Wall Street Journal, Business Week and others called me, grateful to see the action at the Apple stores without leaving their desks. Brett Larson, tech reporter for FoxTV5 in NYC, invited Mogulus founder Max Haot to talk about his iPhone experience this am on the FoxTV morning news show.