Monday, March 31, 2008

Does the PR industry have a future/Vizu poll


Can you start a "fake" startup, raise VC money, hire employees and fool the business world. You bet. Matt Feldman, founder/CEO of neovids, wowed the NY Video 2.0 meetup last week with his Slikstr prank/gag. neovids has successfully produced a webisode series on Slikstr, a fake startup. Feldman "founded" the startup a few wks back with a blog, a business plan and an intro video on YouTube and Mogulus. Believe it or not, he has received requests from VCs offering investments, resumes from interested job applicants and even, real press coverage from blogs that were all hoodwinked by this young Net video company. I first saw the Slikstr gag at a recent Web2NY meetup and didn't realize it was fake until half way through his pitch. Even Edelman PR, the inventors of the infamous Walmart "flog" would blush at Slikstr's success.

Monday, March 17, 2008

Mashable NYC event

The Mashable NYC event on Friday at the Anchor Bar in Tribeca was jammed pack with Net moguls and for a change, lots of female geeks. You can count on Pete Cashmore and Adam Hirsch for bringing in the web gals, and they did. They also showcased some sexxy new startups: Kluster, Utterz, and Oovoo. Kluster, the star of the recent TED conference, unveiled their new crowdsourcing "idea generation" site where Kluster members can win "watts" and money for submitting great business advice and solutions. Utterz, a new mobile microblogging service enables you to post video, photos and chat from your mobile device. It was impressive. Check out the "utterz" they set up for the event, and you will see me. Oovoo, a videoconferencing site, also impressed.