Saturday, November 03, 2012

BRUNI PR was in the dark like most of Silicon Alley this week. But, for just nine hours. The biggest challenge wasn't our Net connection (Road Runner, which performed very well) or AT&T (despite 1 our 4 cell towers out). It was the Media, which focused totally on Sandy all week. It's tough to pitch stories that aren't related to Sandy right now... Some Alley companies turned their plight into PR gold., which was run out of CEO Jason Goldberg's apartment this week, garnered a ton of positive coverage. Others, like Centzy, a hot "pricing search" startup, managed to "buddy up" and share office space with startups in areas not affected by the storm.