Friday, November 21, 2008

Boxee Raises $4 Million

quick intro to boxee from boxee on Vimeo.

One of the most talked about startups in NYC has proven that VC money is available even in a tough economy. Featured in several weeks ago (thanks to the efforts of Bruni PR), Boxee is an amazing media sharing platform that allows viewers to share and rate videos, music and photos. Fred Wilson, Union Square Ventures, one of the investors, calls it the "Firefox" of media browsing. This young startup first presented at NY Video Meetup and NY Tech Meetup just a few months back, and are now poised to partner with the media giants. Congrats to Avner Ronen and his team of young Israeli geeks.

Monday, November 17, 2008

Motrin Moms Campaign Implodes

Here's a great textbook example of how companies can misuse Social Media: the Motrin Moms campaign, which has raised a furor today on major blogs, including TechCrunch, Mashable and others. The "viral" ad pokes fun at mom who carry their babies, implying that they will need Motrin for the pain endured. The number of hateful parodies of this ad are cropping up faster than Obama friends on Facebook. The ad agency involved will likely kill the ad later today. Moreover, it's the number one topic on Twitter today, but not the kind of Twitter coverage any company would want.