Crain's New York Business says it is a good time to be in PR in NYC, "where demand for tech-savvy PR professionals is reaching levels not seen since the dot-com frenzy of the late '90s.
Companies are devoting more money to PR rather than advertising to deal with blogs and social networks, wrote Amanda Fung in the July 23 issue.
One key problem: the dearth of talent with five-to-10 years of experience. Don Middleberg, who now has a dozen staffers at Middleberg Communications, says its "tough" to find good people.
Well, Don, the reason it's "tough" is that most young PR pros today would rather work for exciting, new Net startups as in-house PR execs than work in large PR agency sweatshops, like Edelman and Burson-Marsteller.