Web2NewYork: Going Mobile

"Going Mobile" was the theme at last night's well attended Web2NewYork Meetup at the Gallery Bar in the Lower East Side. The hottest pitch came from Thumbplay, which offers a "platform of mobile entertainment content" that aggregates, promotes and delivers mobile content directly to your cell phone. Thumbplay started with ringtones and now offers videos, movies and ads, all formatted for the "small screen". Won't be long before advertisers follow the lead of movie studios and music companies in moving toward mobile entertainment companies like Thumbplay.