Web2NewYork: Going Mobile

"Going Mobile" was the theme at last night's well attended Web2NewYork Meetup at the Gallery Bar in the Lower East Side. The hottest pitch came from Thumbplay, which offers a "platform of mobile entertainment content" that aggregates, promotes and delivers mobile content directly to your cell phone. Thumbplay started with ringtones and now offers videos, movies and ads, all formatted for the "small screen". Won't be long before advertisers follow the lead of movie studios and music companies in moving toward mobile entertainment companies like Thumbplay.

RENAMITY PR & Bruni PR

Silicon Alley is spreading south into the Delaware Valley. Philly's economy isn't just about healthcare/pharma, banks and law firms anymore. Internet companies are sprouting up in Philly and surrounding areas, especially King Of Prussia, faster than timeshares in the Poconos. At the recent TechCrunch 40 and Demo conferences out West, there were numerous Philly based startups rubbing elbows with Silicon Valley venture capitalists and young Net moguls.

To service these new Delaware Valley startups, Bruni PR has entered into a strategic partnership with RENAMITY PR, one of the city's fastest growing PR firms, with clients in a wide range of businesses, including entertainment, food, beverages, consumer goods, and financial services. RENAMITY PR CEO Anthony DiMeo III has a strong track record in marketing to the city's "young affluent", the same demographic group spearheading the economic move into the Net industry. I'd call them the "young affluentials". Can the next Google or YouTube come out of Philly? If it does, Bruni PR and RENAMITY will be there to seize the opportunity.

wixi

wixi, an exciting new media centric social media site, is inviting TechCrunch readers to its beta version. I'm glad I followed up on Arrington's advice today and took wixi for a testdrive. It's amazing. Wixi users get 3GB of free storage that they can use to share photos, videos, and music with their friends and family. While the service is browser-based, Wixi designed the interface to feel like a desktop environment with drag-n-drop functionality. wixi, launched at TechCrunch 40, and I apologize for not including them in my last post about the NYers who generated buzzz there.