Wednesday, November 22, 2006

Gannett Copies NowPublic

Gannett's recent decision to embrace Citizen Journalism puts this trend on the map. As BuzzMachine aptly put it, they "blew up the newspaper". Gannett is copying the crowdsourcing model of a recent Bruni PR client,, which has the largest news organization on the planet. "Gannett is attempting to grab some of the Internet mojo of blogs, community e-mail groups and other ground-up news sources to bring back readers and fundamentally change the idea of what newspapers have been for more than a century...Elements of Gannett's plan are seen elsewhere., claims of 31,000 citizen reporters in 130 countries who post news, photos and video to the site."
- Frank Ahrens, Washington Post

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