Gannett's recent decision to embrace Citizen Journalism puts this trend on the map. As BuzzMachine aptly put it, they "blew up the newspaper". Gannett is copying the crowdsourcing model of a recent Bruni PR client, NowPublic.com, which has the largest news organization on the planet. "Gannett is attempting to grab some of the Internet mojo of blogs, community e-mail groups and other ground-up news sources to bring back readers and fundamentally change the idea of what newspapers have been for more than a century...Elements of Gannett's plan are seen elsewhere.
NowPublic.com, claims of 31,000 citizen reporters in 130 countries who post news, photos and video to the site."
- Frank Ahrens, Washington Post