The future of PR is here, and it looks like PR pros can now test their story pitches in the virtual world on virtual reporters. From our media contact, Eric Auchard, at Reuters:
By Eric Auchard and Kenneth Li
SAN FRANCISCO/NEW YORK (Reuters) - Reuters is opening a news bureau in the simulation game Second Life this week, joining a race by corporate name brands to take part in the hottest virtual world on the Internet.
Starting on Wednesday, Reuters plans to begin publishing text, photo and video news from the outside world for Second Life members and news of Second Life for real world readers who visit a Reuters news site at: http://secondlife.reuters.com/