We’ve had big clients too - Mellon Financial , Wayfair , Quadrant Biosciences, Bradford Space and others - but have always focused on the “next big thing” . Today it’s AI & Fintech.
Our core business has been Media Relations, a specialized area that has seen many changes. Back in ‘93 we were still sending press releases via fac. Email was just getting traction.
Today we reach reporters via X (Twitter) , Facebook and especially LinkedIn. Back then press lunches were common, but today it’s the Zoom call !
No comments:
Post a Comment