Research from OpenAI and the University of Pennsylvania argued that 80 percent of the US workforce could have at least 10 percent of their tasks affected by the introduction of GPTs, the series of popular large language models made by OpenAI. They also found that around 19 percent of workers will see at least 50 percent of their tasks impacted. GPT exposure is greater for higher-income jobs, they wrote in the study, but spans across almost all industries.
PR was among the industries that will be most affected or “influenced”.
I’ve been experimenting with ChatGPT in writing media pitch letters. It’s a game changer. In a few seconds, it composes a pitch letter that normally takes hours to write ✍🏻, edit and redraft.
What surprised me was how ChatGPT focuses on the strengths of the company “story” . The end results were pitch letters that mirrored my own pitches but actually improved upon them !
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