This Christmas season, one of out of every ten Americans will "Elf" themselves thanks to OfficeMax's "ElfYourself" campaign, one of the "most successful viral campaigns of all time". (AdAge). Since 2006, half a billion people have "Elfed", or pasted their photos on dancing elves.
This Season, many will also do "ElfYourself" videos on OfficeMax's media partner -- YouNow, the hot "American Idol" style video platform that now has 2.1m fans on Facebook. NY-based (www.younow.com) now has over 200,000 monthly users, many of whom come to discover "hidden gems" (TechCrunch) among the thousands of amateur performers appearing every day on YouNow.
How can you "ElfYourself" on YouNow?
"Transforming into an elf is as easy as jumping into one of the Elf Yourself channels and going live! Once your elf transformation is over, easily share it with your family and friends for all to enjoy. After sharing your broadcast, you are eligible to enter the Elf Yourself Sweepstakes for a chance to win the $3,000 grand prize OfficeMax gift card and the $250 OfficeMax weekly prize gift card! Simply click the “Enter Now” button, fill out sweepstakes form, submit and you’re entered! Camera shy"
Here's a link to their blog and a video explaining the "Elf" process: