Friday, August 14, 2009
What if retailers had a Digg-like social media game that predicts what they should sell for the Spring 2010 season?
Believe it or not, Limited Brands is spending substantial money right now on just that. It has hired a new NYC-based startup called StyleHop to conduct "predictive" research on what young female consumers will be buying next Spring.
StyleHop has been gathering results from a panel of 10,000 monthly "StyleHoppers"/ users and feeding the findings to Limited. StyleHop (www.stylehop.com) CEO David Reinke thinks that Limited and other clients, including Calvin Klein, are spearheading a "revolution" in the use of predictive behavior research.