Tuesday, February 26, 2008
Vizu: Beyond Clicks
How do you test online ads and go beyond just counting "clicks"?
A huge question that the ad industry and ad research biz are grappling with right now.
In just the past month, Nielsen, comScore (Mediametrix) and Compete have launched new online ad testing services that are supposed to solve the problem. Perhaps, they are reacting to a hot (and well financed) new entry into this market called Vizu.
Vizu, (www.vizu.com) a San Francisco-based online polling company, recently introduced
Ad Catalyst, an online ad testing service that goes beyond their competitors' static approach.
Ad Catalyst measures your online ads in real-time and breaks down your campaign's effectiveness by frequency of exposure, time period, creative unit, etc. and puts the info at your fingertips 24/7 (on a real "dashboard").