CrossCast: the Joost Killer?

Made in Italy 2.0 tech got a big boost last week with the talk about CrossCast, a new video on demand product that some bloggers say is the real "Joost killer". WebTV and Mashable have seen previews and are raving about this new Italian startup from the Lake Como region. I had a chance to ask some of the Joost execs partying at the CrunchGear birthday party here in NYC last week, and they confirmed that Joost is watching CrossCast closely. The new service debuts later this month at a Media Event in Milan. Kudos to the LSVMultimedia group that developed CrossCast. This has to be the most anticipated Italian tech I can remember, and I've been watching the Italian tech/Net scene for some time.