Who will win the battle for Buzz at SXSW?
The blogs (TechCrunch and Mashable) have anointed HighLight and possibly Sonar.me as the breakout stars for this year. But, my bet is on an NYC startup called Mobli, which will be releasing a new iPhone version of its app in Austin. Mobli is the hottest social media network around that no one has heard of -- yet. This cutting edge mobile app enables users to experience and share event-centric photos/videos and info. DiCaprio and Lance Armstrong are among Mobli's investors (and avid users).