Empowering The Phone: 2Recall.com

What if you could record phone calls and store them using the web?
Consumers could empower their phone calls when shopping or doing business over the phone.
2Recall, a new startup, has launched a new service that allows you to record calls and store them for future use in your own personal web folder at 2Recall.com. A sort of verbal contract that can be put to use later -- if that contractor, broker or salesperson renegs or decides to charge you a higher price than was quoted over the phone.

TechCrunch's Michael Arrington endorsed 2Recall this week in his post.
Bruni PR will be pitching 2Recall to the mainstream press during the next few days/weeks, and anticipate substantial news coverage.

Foreclosure Mania

Got a call this morning from Meredith Menz, producer of the Today in New York show at WNBC. Seems TINY is doing a segment on "Buying Foreclosures" in the Real Estate market. A sign of the times, indeed. A projected 1.1 million Americans are expected to face foreclosures. While my client, StreetEasy.com, doesn't list foreclosures, a new site,
Foreclosure.com, does and will surely be a quick hit with the press and the Blogosphere.

The Valley vs. The Alley

From today's Information Week online edition:

"Move over, Silicon Valley, there's a greater call for IT professionals in the New York and New Jersey area than there is in Northern California, according to a new report.

Dice, an online career site for technology professionals, reports that there are 12,377 jobs posted for IT positions available in an area that encompasses New York City, Long Island, and northern New Jersey. By comparison, there are 9,393 jobs advertised for the Silicon Valley area, including San Francisco, San Jose, and Oakland."

Ning: Instant Social Networks

I just did a testdrive of Ning, the new "instant social network" app, and have to say it's amazing. Kudos to Gina Bianchini, founder/CEO of Ning. In just three minutes, I set up my social network, called Bruni, with a tag "PR buzz". Check out brunipr.ning.com. Yet another forum for my views on PR trends & Net startups (and my rants on the ethical sins of our nation's biggest PR firms).