Harris For President

 Bruni PR endorses Kamala Harris for President.  

New York & AI Industry / WSJ report

New York City-based generative AI companies raised $2.7 billion since the start of 2021, according to PitchBook Data. So far this year, investors have put $200 million through 27 deals into generative AI startups in New York City, compared with $400 million through 35 deals in the category in San Francisco, the data provider said.

Cybersecurity

2023 has seen its fair share of cyber attacks, however there's one attack vector that proves to be more prominent than others - non-human access. With 11 high-profile attacks in 13 months and an ever-growing ungoverned attack surface, non-human identities are the new perimeter, and 2023 is only the beginning.

People always look for the easiest way to get what they want, and this goes for cybercrime as well. Threat actors look for the path of least resistance, and it seems that in 2023 this path was non-user access credentials (API keys, tokens, service accounts and secrets).

CyberArk’s acquisition run got the media attention this week . CEO Matt Cohen told CNBC that machine identity is the new frontier in cybersecurity.  

It’s not the only Israeli player in this field. Oasis Security has developed a veritable Iron Dome of Non Human Identity Management. It has raised $75 m in funding and is poised for major growth.

President Biden

 President Biden is too old to be President? You don’t have to look any further than the Public Relations industry to see many examples of famous PR pros who worked into their 80s.  Harold Burson, David Finn, Herb Rowland and a few other men who taught me the PR business are them . I’m 68 and will continue to “do PR”until I’m no longer able to type. ( or dictate to ChatGPT !

As for Biden - he’ll beat that wannabe dictator and serve a second term . The economy is booming, the market is rising and inflation is abating. American 🇺🇸 voters are starting to feel confident about the economy.  And, this matters more than far right ideologies. 

Unicorns 🦄 RIP 🪦

 Unicorns are dropping dead like flies.  Approximately 3,200 privately backed companies have disappeared in 2023.  The NYT takes a close look 👀 at the collapse of these once high flyers - no pun intended!

https://www.nytimes.com/2023/12/07/technology/tech-startups-collapse.html?smid=nytcore-ios-share&referringSource=articleShare

Happy 30th Anniversary Bruni PR

Bruni PR was founded in November 1993 in a penthouse office at 10 E. 23rd, just a block from the Flatiron Building. Those were heady days as Silicon Alley was just taking form.  We dedicated ourselves to this emerging industry and are still in the game - 3 decades later ! 

We’ve had big clients too -  Mellon Financial , Wayfair , Quadrant Biosciences, Bradford Space and others - but have always focused on the “next big thing” .  Today it’s AI & Fintech. 

Our core business has been Media Relations, a specialized area that has seen many changes.  Back in ‘93 we were still sending press releases via fac.  Email was just getting traction. 

Today we reach reporters via X (Twitter) , Facebook and especially LinkedIn.  Back then press lunches were common, but today it’s the Zoom call !

Avride : look 👀 out Waymo & Cruise

 The international division of the autonomous vehicle and delivery robot developer Yandex Self-Driving Group has rebranded as Avride, according to the company’s new website, unveiled on August 4.

The rebranding comes as part of the company’s corporate restructuring, and the new brand is one of the four international businesses to be spun-off from Yandex. 

Avride positions itself as a pioneer of autonomous transportation. The company’s driverless technology has already covered over 10mn miles (16mn km) on public roads and its delivery robots have made over 200,000 deliveries from shops and restaurants to date, according to the site.

As bne IntelliNews reported, Yandex’s Dutch parent company is in the process of divesting a number of its core assets, including all Russia-based assets, with the plan being to retain the international divisions of self-driving cars, cloud computing, data labelling and education technology, enabling these to develop "independently from Russia."