Tuesday, October 19, 2010
Can "Content Discovery" help save the newspaper industry?
"Content Discovery" provides online readers high quality, personalized content at the end of each article on publisher websites.
Outbrain (www.outbrain.com), a NY-based content recommendation company and new Bruni PR client, is the leader in this new internet Trend and advertising medium. The three year-old startup's mission is to serve "interesting content" to online readers.
Google finds info that you're looking for; Outbrain's platform finds content/info you didn't know existed.
Media Companies are flocking to this web technology because it enhances reader experience, increases traffic and provides a valuable new revenue stream. By offering "sponsored recommendations", they generate revenue from advertisers/brands promoting their content next to the publisher’s own editorial.
Outbrain data shows that readers don't mind if content is paid. As long as it's interesting, they will click and engage with the content.
Outbrain's client list includes many major Media players: Conde Nast, USA Today, iVillage, Boston.com (Boston Globe), The Daily Beast, TheStreet, Washington Post, Chicago Tribune, Newsweek, Seattle Times, VentureBeat, and Slate.
What's Outbrain's "secret sauce"?
Outbrain's proprietary technology personalizes content recommendations to the individual, helping each online reader discover new, interesting articles. The recommendations are based on contextual and behavioral algorithm.
Outbrain has raised over $18 million in Series A and B financing.
Outbrain's network reaches 150 million monthly users on the Web